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Yahoo is a directory. Knowing how they operate may mean the difference between a high ranking or one off in the back pages of cyberspace. ]]></brief><keywords/><url>/search/18599.html</url><purchaseUrl/></region><region><id>4449</id><production>1</production><name>Why Your Web Site's Rank Matters</name><brief><![CDATA[Research shows that almost 90% of Web users find sites through search engines.  Letting them find you doesn't need to cost you anything. ]]></brief><keywords/><url>/search/16973.html</url><purchaseUrl/></region><region><id>4450</id><production>1</production><name>The Golden Rule of Search Engine Marketing</name><brief><![CDATA[Clever Netrepreneurs figure out why a competitor's site is outranking theirs. You can too, by understanding how search engines prioritize sites.]]></brief><keywords/><url>/search/17235.html</url><purchaseUrl/></region><region><id>4447</id><production>1</production><name>Understanding Search Engines </name><brief><![CDATA[The Internet is the biggest library ever, and search engines are the card catalog system. Learn the basics of how they work &#151; and how they can work for you.]]></brief><keywords/><url>/search/13821.html</url><purchaseUrl/></region><region><id>4452</id><production>1</production><name>Attracting Search Engines: What Not to Do</name><brief><![CDATA[With more than 1 billion documents on the Web, securing a good listing on a search engine is tougher than ever. By analyzing one site's missteps, an Internet marketing professional shows you how to get a leg up on  competitors.]]></brief><keywords/><url>/search/19567.html</url><purchaseUrl/></region><region><id>4448</id><production>1</production><name>The Little Engines That Could</name><brief><![CDATA[A study from the prestigious Wharton School lists the best search engines for finding business data.]]></brief><keywords/><url>/search/14883.html</url><purchaseUrl/></region></section><section><id>287</id><name><![CDATA[Using Metatags]]></name><style>full</style><brief><![CDATA[Search engines do their thing by looking under your site's hood for metatags, special lines of code that identify what your site is about. These few articles reveal savvy ways to maximize their potential.]]></brief><bodycolor/><headercolor/><link/><region><id>4445</id><production>1</production><name>Creating Killer Metatags</name><brief><![CDATA[ ]]></brief><keywords/><url>/search/18803.html</url><purchaseUrl/></region><region><id>4446</id><production>1</production><name>Use Metatags Correctly</name><brief><![CDATA[ ]]></brief><keywords/><url>/search/18924.html</url><purchaseUrl/></region></section><section><id>292</id><name><![CDATA[Using Keywords]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/><region><id>4461</id><production>1</production><name>Where to Put Keywords on Your Site</name><brief><![CDATA[A search engine consultant talks about the most effective ways to wire your site with the keywords that potential customers will use to find you. ]]></brief><keywords/><url>/search/18594.html</url><purchaseUrl/></region><region><id>4460</id><production>1</production><name>How to Create Effective Site Titles and Descriptions</name><brief><![CDATA[Well-written site titles and descriptions will help get you optimal placement on search engines. ]]></brief><keywords/><url>/search/17239.html</url><purchaseUrl/></region><region><id>4459</id><production>1</production><name>Brainstorming for the Right Keywords</name><brief><![CDATA[It's a good idea to incorporate misspellings of your company into your search engine strategy. Doing so may bring you a whole slew of grammatically challenged customers you never knew you had. ]]></brief><keywords/><url>/search/17237.html</url><purchaseUrl/></region><region><id>4458</id><production>1</production><name>How to Avoid Trouble with the Engines</name><brief><![CDATA[Search engines are increasingly shutting out those sites that misrepresent themselves to boost their placement. Smart Netrepreneurs, however, can play by the rules and get results. ]]></brief><keywords/><url>/search/17232.html</url><purchaseUrl/></region></section><section><id>291</id><name><![CDATA[Example: Getting Listed on AltaVista]]></name><style>full</style><brief><![CDATA[Now that you know about how search engines work, here's everything you need to know to get your site to the top of <a href="http://www.altavista.com">AltaVista</a>, one of the Net's most popular engines. You can apply similar techniques to target other search sites.]]></brief><bodycolor/><headercolor/><link/><region><id>4457</id><production>1</production><name>Understand AltaVista's Search Methodology</name><brief><![CDATA[Understand the basics of how AltaVista documents the Web before you submit your site. ]]></brief><keywords/><url>/search/18926.html</url><purchaseUrl/></region><region><id>4455</id><production>1</production><name>Prepare Your Site for Submission to AltaVista</name><brief><![CDATA[The more smoothly your site is running, the higher your rank. So check your links, HTML, and metatags  before you submit your site.  ]]></brief><keywords/><url>/search/18922.html</url><purchaseUrl/></region><region><id>4456</id><production>1</production><name>Submit Your Site to AltaVista </name><brief><![CDATA[A short tutorial walks you through the basics of submitting your site to AltaVista. ]]></brief><keywords/><url>/search/18925.html</url><purchaseUrl/></region><region><id>4454</id><production>1</production><name>Evaluate Your Submission to AltaVista</name><brief><![CDATA[Search engines change their methods as often as spam lands in your mailbox. Keeping watch on how your site is faring after you've submitted it is the best way to keep the hits coming in.]]></brief><keywords/><url>/search/18898.html</url><purchaseUrl/></region></section><section><id>290</id><name><![CDATA[Making Your Own Site Searchable]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/><region><id>4453</id><production>1</production><name>Add a Search Engine to Your Site </name><brief><![CDATA[In addition to submitting your site to search engines, you should think about installing a search engine on your own site so visitors can more easily get around. A checklist from <a  href=http://www.workz.com>workz.com</a> walks you through every step.]]></brief><keywords/><url>/search/18339.html</url><purchaseUrl/></region></section><section><id>289</id><name><![CDATA[Resources]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/></section>   <list>      <id>1362</id>      <title>Build Traffic Using Search Engines 2003</title>      <style>full</style>   </list></configurator><meta><channel><name>E-Commerce</name><id>16</id></channel><channel><name>Internet in Business</name><id>5</id>   <subchannel>   <name>Managing Your Web Site</name><id>119</id>      <microchannel>      <name>Increasing Web Site Traffic</name><id>1168</id>      </microchannel>   </subchannel>   <subchannel>   <name>Doing Business Online</name><id>117</id>      <microchannel>      <name>Marketing Via the Internet</name><id>1157</id>      </microchannel>   </subchannel>   <subchannel>   <name>Searching the Internet</name><id>121</id>      <microchannel>      <name>Search Engines</name><id>1178</id>      </microchannel>      <microchannel>      <name>Search Techniques</name><id>1179</id>      </microchannel>      <microchannel>      <name>Searching the Internet (The Basics)</name><id>1180</id>      </microchannel>   </subchannel></channel><channel><name>Marketing and Advertising</name><id>1</id>   <subchannel>   <name>Marketing Methods</name><id>111</id>      <microchannel>      <name>Marketing via the Internet</name><id>1094</id>      </microchannel>   </subchannel></channel><keywords/><editor><id>259</id><firstname>Shane</firstname><lastname>McLaughlin</lastname><username/><email>shane_mclaughlin@inc.com</email><phone/><url/><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><company><id>15</id><production>1</production><name>Inc.com</name><address/><city/><state/><country/><url>http://www.inc.com</url><ticker/><relationship><name>No Relationship Exists</name><id>1</id><bizrel/></relationship><companytype><name>Division</name><id>6</id></companytype><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><imageurl/><bodycopy><![CDATA[Inc.com is an Internet company serving the small-business market. Inc.com's mission is to select and present the best information, Web-based applications, products, and research available to the small-business market, regardless of source. Inc.com has relationships with more than 80 Solutions Providers and content providers (including <i>Inc</i> magazine).<p/>Inc.com LLC is a Delaware limited liability company, headquartered in Boston, Mass.<p/><b><font color="#993300">Inc.com: Where to start and run your business.</font></b>]]></bodycopy></company><title>Producer</title></editor></meta><document><pubdate>October 16, 2000</pubdate><pubdateYMD>20001016</pubdateYMD><moddate>July 08, 2003</moddate><startdate>October 16, 2000</startdate><expiredate>January 01, 2005</expiredate><postdate>October 16, 2000</postdate><title><![CDATA[Build Traffic Using Search Engines]]></title><title-nohtml><![CDATA[Build Traffic Using Search Engines]]></title-nohtml><brief><![CDATA[Search engines may index only one-third of the Web -- but they are still the best way for cash-strapped entrepreneurs to get eyeballs to their sites.]]></brief><brief-nohtml><![CDATA[Search engines may index only one-third of the Web -- but they are still the best way for cash-strapped entrepreneurs to get eyeballs to their sites.]]></brief-nohtml><owner><id>15</id><production>1</production><name>Inc.com</name><address/><city/><state/><country/><url>http://www.inc.com</url><ticker/><relationship><name>No Relationship Exists</name><id>1</id><bizrel/></relationship><companytype><name>Division</name><id>6</id></companytype><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><imageurl/><bodycopy><![CDATA[Inc.com is an Internet company serving the small-business market. Inc.com's mission is to select and present the best information, Web-based applications, products, and research available to the small-business market, regardless of source. Inc.com has relationships with more than 80 Solutions Providers and content providers (including <i>Inc</i> magazine).<p/>Inc.com LLC is a Delaware limited liability company, headquartered in Boston, Mass.<p/><b><font color="#993300">Inc.com: Where to start and run your business.</font></b>]]></bodycopy></owner><pagetitle><![CDATA[Inc.com:Guide:Build Traffic Using Search Engines]]></pagetitle><articletype><id>0</id><name/></articletype><pagenumber>0</pagenumber><legacyid/><byline><author><id>259</id><firstname>Shane</firstname><lastname>McLaughlin</lastname><username/><email>shane_mclaughlin@inc.com</email><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author><author><id>0</id><firstname/><lastname/><username/><email/><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author></byline><bodycopy style="simple"><text><![CDATA[A search engine can be a Web site's best friend. A listing near the top of <a href="http://www.yahoo.com">Yahoo</a> or <a href="http://www.google.com">Google</a> will bring more eyeballs to your site than e-mail, banner ads, print media, and even television ads,according to a recent article from <I>Online Marketer</i>. And the best part is, search engines don't cost you a dime.<p>That being said, getting your listing to the top, where it's most likely to be seen, is not easy. You need to understand search engines' idiosyncratic ways of registering sites. You need to know how to hardwire your own site to make it show up when they comb the Net for targets. You need to understand when and why competitors outrank you.<p>Maintaining a top search listing &#151; as thousands of new Web sites hit the Net every week &#151; is like clamoring up a hill that keeps getting steeper and taller. To keep your site from tumbling to the bottom, we've pulled together our best stuff on search engine optimization, from content partners <a href="http://www.iprospect.com">iProspect.com</a> and <a href="http://www.workz.com">workz.com</a>. As always, we welcome your comments and suggestions. Just send me <a href="mailto:shane.mclaughlin@inc.com">an e-mail</a>.]]></text></bodycopy><subjects/></document></content>