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Can the slogan "You can't get there from here" be applied to your Web site? Here are four easy ways to improve navigation.  ]]></brief><keywords/><url>/search/16022.html</url><purchaseUrl/></region><region><id>4479</id><production>1</production><name>Checklist: Monitor Your Web Site's Performance</name><brief><![CDATA[Discover what aspects of Web site performance are critical to your e-commerce success.  ]]></brief><keywords/><url>/search/18804.html</url><purchaseUrl/></region><region><id>4480</id><production>1</production><name>Make Sure Your Web Site's Working for You</name><brief><![CDATA[Internet logjams losing you sales? Speed up your site with these smart strategies.]]></brief><keywords/><url>/search/20192.html</url><purchaseUrl/></region><region><id>4478</id><production>1</production><name>Weed Out Your Weak Links</name><brief><![CDATA[Everyone likes to link to other sites because, well, that's what you do on the Web. But having too many links -- or outdated links that don't work -- will distract and dismay your visitors.  ]]></brief><keywords/><url>/search/16024.html</url><purchaseUrl/></region><region><id>4476</id><production>1</production><name>Site Maintenance Utilities  </name><brief><![CDATA[Broken HTML codes may be wreaking havoc on your users' experience &#151; without you ever knowing. HTML checkers put you under your site's hood to keep everything running smoothly. ]]></brief><keywords/><url>/search/14549.html</url><purchaseUrl/></region></section><section><id>300</id><name><![CDATA[Content Is King ]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/><region><id>4474</id><production>1</production><name>Don't Focus on the Razzle-Dazzle</name><brief><![CDATA[Flashy graphics and shock-wave downloads do not a successful site make. Content is what really brings back customers. ]]></brief><keywords/><url>/search/16843.html</url><purchaseUrl/></region><region><id>4475</id><production>1</production><name>Create Your Own Web Content</name><brief><![CDATA[To take the last article a bit further, good content brings back customers. Second-rate editorial and graphics will send them away faster than an e-mail chain letter. Here's how can make your site full of the former.  ]]></brief><keywords/><url>/search/18300.html</url><purchaseUrl/></region><region><id>4473</id><production>1</production><name>Proofread Your Content</name><brief><![CDATA[There are a distressing number of typo-ridden, grammatically incorrect Web sites out there. Stand out by showing your potential customers that you pay attention to detail.  ]]></brief><keywords/><url>/search/16032.html</url><purchaseUrl/></region></section><section><id>302</id><name><![CDATA[Know What Your Users Want, and Give It to Them ]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/><region><id>4481</id><production>1</production><name>Pumping Your Visitors for Information</name><brief><![CDATA[Improving your site means getting inside the heads of your users. Here's how you can do it without seeming like a telemarketer calling at dinnertime.  ]]></brief><keywords/><url>/search/16786.html</url><purchaseUrl/></region><region><id>4482</id><production>1</production><name>Come In. I've Been Expecting You</name><brief><![CDATA[If you don't treat visitors like they are the only person in cyberspace, don't expect them to stick around. And personalization doesn't need to be expensive.  ]]></brief><keywords/><url>/search/17884.html</url><purchaseUrl/></region></section><section><id>299</id><name><![CDATA[Building Your Brand in Cyberspace ]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/><region><id>4472</id><production>1</production><name>Building Brands on the Web: An Old Game with New Rules</name><brief><![CDATA[E-commerce may be changing the rules of business, but most of the traditional laws of marketing still apply. Here's how to plan for the long-term success of your site. <P>  ]]></brief><keywords/><url>/search/15580.html</url><purchaseUrl/></region></section>   <list>      <id>1551</id>      <title>Building a Better Web Site</title>      <style>full</style>   </list></configurator><meta><channel><name>Internet in Business</name><id>5</id>   <subchannel>   <name>Managing Your Web Site</name><id>119</id>      <microchannel>      <name>Auditing Site Traffic</name><id>1167</id>      </microchannel>      <microchannel>      <name>Increasing Web Site Traffic</name><id>1168</id>      </microchannel>      <microchannel>      <name>Privacy</name><id>1170</id>      </microchannel>      <microchannel>      <name>Registration/Customer Data</name><id>1171</id>      </microchannel>   </subchannel>   <subchannel>   <name>Launching a Web Site</name><id>118</id>      <microchannel>      <name>Designing A Web Site</name><id>1160</id>      </microchannel>      <microchannel>      <name>Internet Legal Issues</name><id>1162</id>      </microchannel>      <microchannel>      <name>Launching a Web Site (The Basics)</name><id>1165</id>      </microchannel>      <microchannel>      <name>Multimedia</name><id>1166</id>      </microchannel>   </subchannel>   <subchannel>   <name>Doing Business Online</name><id>117</id>      <microchannel>      <name>Customer Service on the Internet</name><id>1154</id>      </microchannel>      <microchannel>      <name>Doing Business Online (The Basics)</name><id>1155</id>      </microchannel>      <microchannel>      <name>Internet Business Models</name><id>1156</id>      </microchannel>      <microchannel>      <name>Marketing Via the Internet</name><id>1157</id>      </microchannel>      <microchannel>      <name>Selling from Your Web Site</name><id>1159</id>      </microchannel>   </subchannel>   <subchannel>   <name>Searching the Internet</name><id>121</id>      <microchannel>      <name>Evaluating Information on the Internet</name><id>1177</id>      </microchannel>   </subchannel>   <subchannel>   <name>Communicating Online</name><id>120</id>      <microchannel>      <name>Communicating Online (The Basics)</name><id>1172</id>      </microchannel>   </subchannel></channel><channel><name>Information Technology</name><id>7</id>   <subchannel>   <name>The Internet</name><id>132</id>      <microchannel>      <name>The Internet (The Basics)</name><id>1277</id>      </microchannel>   </subchannel></channel><channel><name>Marketing and Advertising</name><id>1</id>   <subchannel>   <name>Marketing Methods</name><id>111</id>      <microchannel>      <name>Marketing via the Internet</name><id>1094</id>      </microchannel>   </subchannel></channel><keywords/><editor><id>259</id><firstname>Shane</firstname><lastname>McLaughlin</lastname><username/><email>shane_mclaughlin@inc.com</email><phone/><url/><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><company><id>15</id><production>1</production><name>Inc.com</name><address/><city/><state/><country/><url>http://www.inc.com</url><ticker/><relationship><name>No Relationship Exists</name><id>1</id><bizrel/></relationship><companytype><name>Division</name><id>6</id></companytype><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><imageurl/><bodycopy><![CDATA[Inc.com is an Internet company serving the small-business market. Inc.com's mission is to select and present the best information, Web-based applications, products, and research available to the small-business market, regardless of source. Inc.com has relationships with more than 80 Solutions Providers and content providers (including <i>Inc</i> magazine).<p/>Inc.com LLC is a Delaware limited liability company, headquartered in Boston, Mass.<p/><b><font color="#993300">Inc.com: Where to start and run your business.</font></b>]]></bodycopy></company><title>Producer</title></editor></meta><document><pubdate>October 16, 2000</pubdate><pubdateYMD>20001016</pubdateYMD><moddate>June 24, 2002</moddate><startdate>October 16, 2000</startdate><expiredate>January 01, 2005</expiredate><postdate>October 16, 2000</postdate><title><![CDATA[Building a Better Web Site]]></title><title-nohtml><![CDATA[Building a Better Web Site]]></title-nohtml><brief><![CDATA[ If you want finicky, capricious Web users to come back, keep improving their experience. This inc.com guide takes you through the essentials of sprucing up your Web site. ]]></brief><brief-nohtml><![CDATA[ If you want finicky, capricious Web users to come back, keep improving their experience. This inc.com guide takes you through the essentials of sprucing up your Web site. ]]></brief-nohtml><owner><id>15</id><production>1</production><name>Inc.com</name><address/><city/><state/><country/><url>http://www.inc.com</url><ticker/><relationship><name>No Relationship Exists</name><id>1</id><bizrel/></relationship><companytype><name>Division</name><id>6</id></companytype><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><imageurl/><bodycopy><![CDATA[Inc.com is an Internet company serving the small-business market. Inc.com's mission is to select and present the best information, Web-based applications, products, and research available to the small-business market, regardless of source. Inc.com has relationships with more than 80 Solutions Providers and content providers (including <i>Inc</i> magazine).<p/>Inc.com LLC is a Delaware limited liability company, headquartered in Boston, Mass.<p/><b><font color="#993300">Inc.com: Where to start and run your business.</font></b>]]></bodycopy></owner><pagetitle><![CDATA[Inc.com:Guide:Building a Better Web Site]]></pagetitle><articletype><id>0</id><name/></articletype><pagenumber>0</pagenumber><legacyid/><byline><author><id>259</id><firstname>Shane</firstname><lastname>McLaughlin</lastname><username/><email>shane_mclaughlin@inc.com</email><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author><author><id>0</id><firstname/><lastname/><username/><email/><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author></byline><bodycopy style="simple"><text><![CDATA[If you don't keep improving your site on a regular basis, you may as well be serving sales prospects day-old doughnuts or sending out holiday cards in January. Want to hold the attention of your Web audience? Pay attention to your site. Here's a roundup of our favorite articles to help you make improvements. ]]></text></bodycopy><subjects/></document></content>