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E-tail</name>      <url>http://www.inc.com/discussions?14@@/Industries/Retail%20&amp; E-tail</url>   </item>   <item>      <name>E-Commerce</name>      <url>http://www.inc.com/discussions?14@@/E-Commerce</url>   </item></discussions><tools/><content/></related><configurator><id>21696</id><section><id>364</id><name><![CDATA[Building Your Virtual Store]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/><region><id>4676</id><production>1</production><name>Setting Up Shop in Cyberspace</name><brief><![CDATA[Here's an overview of five things to consider before breaking                     virtual ground for your online store &#151; in layman's terms. ]]></brief><keywords/><url>/search/15237.html</url><purchaseUrl/></region><region><id>4679</id><production>1</production><name>Pick a Web Business Model that Works for You </name><brief><![CDATA[If you don't focus your e-commerce strategy on well-defined objectives, your online store could tank faster than the latest Keanu Reeves movie.]]></brief><keywords/><url>/search/20003.html</url><purchaseUrl/></region><region><id>4675</id><production>1</production><name>Establishing a Merchant Account for Your Web Business</name><brief><![CDATA[To accept credit cards online, you need to open a merchant                     account at a bank. Find the right one for your business with                     our help. ]]></brief><keywords/><url>/search/14789.html</url><purchaseUrl/></region><region><id>4674</id><production>1</production><name>Choosing a Credit Card Clearing Service</name><brief><![CDATA[Not only do you need a merchant account to process credit                     cards, you also need a credit card clearing service to make                     sure they are legit]]></brief><keywords/><url>/search/13789.html</url><purchaseUrl/></region><region><id>4677</id><production>1</production><name>Decide Whether a Turnkey Solution Is Right for You</name><brief><![CDATA[Turnkey solutions are a quick and affordable way to get your                     Web store open for business &#151; that is, so long as your site                     doesn't need too many custom features. ]]></brief><keywords/><url>/search/18278.html</url><purchaseUrl/></region><region><id>4678</id><production>1</production><name>Legal Aspects of E-Commerce</name><brief><![CDATA[Delivering products via the Web opens up a host of legal issues that deserve your attention.   ]]></brief><keywords/><url>/search/19706.html</url><purchaseUrl/></region><region><id>4680</id><production>7</production><name>Is there a place on the Net that gives you reliable e-commerce advice for free?</name><brief><![CDATA[Sure, there's lots of e-commerce advice on the Web, but how do you know if the source is reliable? Internet in Business mentor Jakob Nielsen helps you sort the wheat from the chaff.  ]]></brief><keywords/><url>/search/20080.html</url><purchaseUrl/></region></section><section><id>363</id><name><![CDATA[Customer Service on the Net]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/><region><id>4673</id><production>1</production><name>Checklist: Hire and Train Your Customer Service Staff</name><brief><![CDATA[In a world where job vacancies outnumber qualified employees several times over, it's not easy to find good customer support. Check out our checklist for hiring, training, and evaluating your customer service staff.]]></brief><keywords/><url>/search/18319.html</url><purchaseUrl/></region><region><id>4672</id><production>1</production><name>Come In. I've Been Expecting You</name><brief><![CDATA[Web shoppers surfing to a site have the same expectations as                     window shoppers walking into a store: They want guidance                     from a salesperson. Cheap Web personalization tools can                     help. ]]></brief><keywords/><url>/search/17884.html</url><purchaseUrl/></region><region><id>4671</id><production>1</production><name>Pumping Your Visitors for Information</name><brief><![CDATA[A recent New Yorker cartoon depicts a canine Web surfer                     making the comment, "On the Internet, no one knows you're a                     dog." Getting the skinny on who your visitors are &#151; whether                     they have two legs or four &#151; is vital to realizing your                     e-commerce potentia]]></brief><keywords/><url>/search/16786.html</url><purchaseUrl/></region></section><section><id>362</id><name><![CDATA[Troubleshooting ]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/><region><id>4669</id><production>1</production><name>Add a Human Touch to Your Web Site</name><brief><![CDATA[It doesn't take a focus group to figure out that more people                     buy online when they feel like they are talking to a human                     being, not a computer server. Here's how to humanize your                     site. ]]></brief><keywords/><url>/search/16806.html</url><purchaseUrl/></region><region><id>4670</id><production>1</production><name>Get a Grip and Learn to Ship</name><brief><![CDATA[Is your strategy for fulfilling online orders as sound as your                     strategy for generating them? If not, you could be losing                     customers without even knowing it.]]></brief><keywords/><url>/search/17930.html</url><purchaseUrl/></region><region><id>4668</id><production>1</production><name>E-Mail: Your E-Commerce Ally</name><brief><![CDATA[Bringing customers to your online store doesn't have to be as                     complicated as building it. A well-executed e-mail marketing                     strategy is the oil in the gears of your e-commerce machine. ]]></brief><keywords/><url>/search/16659.html</url><purchaseUrl/></region></section><section><id>361</id><name><![CDATA[Resources]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/></section>   <list>      <id>1553</id>      <title>E-Commerce Starter Kit</title>      <style>full</style>   </list></configurator><meta><channel><name>Starting a Business</name><id>12</id></channel><channel><name>E-Commerce</name><id>16</id></channel><channel><name>Internet in Business</name><id>5</id>   <subchannel>   <name>Launching a Web Site</name><id>118</id>      <microchannel>      <name>Designing A Web Site</name><id>1160</id>      </microchannel>      <microchannel>      <name>Launching a Web Site (The Basics)</name><id>1165</id>      </microchannel>   </subchannel>   <subchannel>   <name>Doing Business Online</name><id>117</id>      <microchannel>      <name>Doing Business Online (The Basics)</name><id>1155</id>      </microchannel>      <microchannel>      <name>Internet Business Models</name><id>1156</id>      </microchannel>      <microchannel>      <name>Selling from Your Web Site</name><id>1159</id>      </microchannel>   </subchannel></channel><channel><name>Sales</name><id>4</id>   <subchannel>   <name>Sales Channels</name><id>127</id>      <microchannel>      <name>Internet Sales Strategies</name><id>1234</id>      </microchannel>   </subchannel></channel><keywords/><editor><id>259</id><firstname>Shane</firstname><lastname>McLaughlin</lastname><username/><email>shane_mclaughlin@inc.com</email><phone/><url/><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><company><id>15</id><production>1</production><name>Inc.com</name><address/><city/><state/><country/><url>http://www.inc.com</url><ticker/><relationship><name>No Relationship Exists</name><id>1</id><bizrel/></relationship><companytype><name>Division</name><id>6</id></companytype><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><imageurl/><bodycopy><![CDATA[Inc.com is an Internet company serving the small-business market. Inc.com's mission is to select and present the best information, Web-based applications, products, and research available to the small-business market, regardless of source. Inc.com has relationships with more than 80 Solutions Providers and content providers (including <i>Inc</i> magazine).<p/>Inc.com LLC is a Delaware limited liability company, headquartered in Boston, Mass.<p/><b><font color="#993300">Inc.com: Where to start and run your business.</font></b>]]></bodycopy></company><title>Producer</title></editor></meta><document><pubdate>October 19, 2000</pubdate><pubdateYMD>20001019</pubdateYMD><moddate>June 24, 2002</moddate><startdate>October 19, 2000</startdate><expiredate>January 01, 2005</expiredate><postdate>October 19, 2000</postdate><title><![CDATA[E-Commerce Starter Kit]]></title><title-nohtml><![CDATA[E-Commerce Starter Kit]]></title-nohtml><brief><![CDATA[The Internet will soon be the Grand Central Station of business, and getting a seat on the gravy train means implementing a smart e-commerce strategy now. We've got some basic ticketing instructions.]]></brief><brief-nohtml><![CDATA[The Internet will soon be the Grand Central Station of business, and getting a seat on the gravy train means implementing a smart e-commerce strategy now. We've got some basic ticketing instructions.]]></brief-nohtml><owner><id>15</id><production>1</production><name>Inc.com</name><address/><city/><state/><country/><url>http://www.inc.com</url><ticker/><relationship><name>No Relationship Exists</name><id>1</id><bizrel/></relationship><companytype><name>Division</name><id>6</id></companytype><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><imageurl/><bodycopy><![CDATA[Inc.com is an Internet company serving the small-business market. Inc.com's mission is to select and present the best information, Web-based applications, products, and research available to the small-business market, regardless of source. Inc.com has relationships with more than 80 Solutions Providers and content providers (including <i>Inc</i> magazine).<p/>Inc.com LLC is a Delaware limited liability company, headquartered in Boston, Mass.<p/><b><font color="#993300">Inc.com: Where to start and run your business.</font></b>]]></bodycopy></owner><pagetitle><![CDATA[Inc.com:Guide:E-Commerce Starter Kit]]></pagetitle><articletype><id>0</id><name/></articletype><pagenumber>0</pagenumber><legacyid/><byline><author><id>259</id><firstname>Shane</firstname><lastname>McLaughlin</lastname><username/><email>shane_mclaughlin@inc.com</email><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author><author><id>0</id><firstname/><lastname/><username/><email/><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author></byline><bodycopy style="simple"><text><![CDATA[It's easy to sell your product or service on the Web.  If you believe that, then you probably also think Al Gore invented the Internet and Bill Gates is sending you a check for $5,302 because you forwarded an e-mail chain letter.<P>The reality of the virtual world is that there are millions of e-commerce ideas that can drain entrepreneurs of time, energy, and most important, capital. To help you find the right strategies for your business, we've put together this reading list. ]]></text></bodycopy><subjects/></document></content>