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He didn't let that prevent them from locating it. ]]></brief><keywords/><url>/search/15584.html</url><purchaseUrl/></region></section><section><id>453</id><name><![CDATA[One-to-One Marketing]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/><region><id>4861</id><production>1</production><name>One-to-One Marketing on the Web </name><brief><![CDATA[Seems like an oxymoron, doesn't it? You can reach a huge number of people on the Web, yet it's a perfect vehicle for one-to-one marketing.]]></brief><keywords/><url>/search/13043.html</url><purchaseUrl/></region><region><id>4862</id><production>1</production><name>Come In. I've Been Expecting You</name><brief><![CDATA[Personalizing your site doesn't have to cost a lot. 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So have a contest or sweepstakes, give away products, post newsworthy content. ]]></brief><keywords/><url>/search/16018.html</url><purchaseUrl/></region></section><section><id>452</id><name><![CDATA[Success Stories]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/><region><id>4860</id><production>1</production><name>Best of the Small Business Web: The Heat Is Online </name><brief><![CDATA[This informational Web site is bringing in about 50% of the company's business. ]]></brief><keywords/><url>/search/15556.html</url><purchaseUrl/></region><region><id>4859</id><production>1</production><name>Best of the Small Business Web: Pitching Camp</name><brief><![CDATA[The combination of a commerce site and a robust database yielded $1.4 million in online sales last year for this sports camp company.<p>]]></brief><keywords/><url>/search/15533.html</url><purchaseUrl/></region></section>   <list>      <id>1597</id>      <title>Marketing on the Web</title>      <style>full</style>   </list></configurator><meta><channel><name>E-Commerce</name><id>16</id></channel><channel><name>Internet in Business</name><id>5</id>   <subchannel>   <name>Doing Business Online</name><id>117</id>      <microchannel>      <name>Marketing Via the Internet</name><id>1157</id>      </microchannel>   </subchannel></channel><channel><name>Marketing and Advertising</name><id>1</id>   <subchannel>   <name>Marketing Methods</name><id>111</id>      <microchannel>      <name>Marketing via the Internet</name><id>1094</id>      </microchannel>   </subchannel></channel><keywords/><editor><id>914</id><firstname>Jennifer A.</firstname><lastname>Redmond</lastname><username/><email/><phone/><url/><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title>unknown</title></editor></meta><document><pubdate>October 23, 2000</pubdate><pubdateYMD>20001023</pubdateYMD><moddate>March 21, 2003</moddate><startdate>March 16, 2003</startdate><expiredate>January 01, 2005</expiredate><postdate>October 23, 2000</postdate><title><![CDATA[Marketing on the Web]]></title><title-nohtml><![CDATA[Marketing on the Web]]></title-nohtml><brief><![CDATA[This Inc.com guide contains the best resources our site offers about marketing on the Web.]]></brief><brief-nohtml><![CDATA[This Inc.com guide contains the best resources our site offers about marketing on the Web.]]></brief-nohtml><owner><id>15</id><production>1</production><name>Inc.com</name><address/><city/><state/><country/><url>http://www.inc.com</url><ticker/><relationship><name>No Relationship Exists</name><id>1</id><bizrel/></relationship><companytype><name>Division</name><id>6</id></companytype><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><imageurl/><bodycopy><![CDATA[Inc.com is an Internet company serving the small-business market. Inc.com's mission is to select and present the best information, Web-based applications, products, and research available to the small-business market, regardless of source. Inc.com has relationships with more than 80 Solutions Providers and content providers (including <i>Inc</i> magazine).<p/>Inc.com LLC is a Delaware limited liability company, headquartered in Boston, Mass.<p/><b><font color="#993300">Inc.com: Where to start and run your business.</font></b>]]></bodycopy></owner><pagetitle><![CDATA[Inc.com:Guide:Marketing on the Web]]></pagetitle><articletype><id>0</id><name/></articletype><pagenumber>0</pagenumber><legacyid/><byline><author><id>463</id><firstname>Jennifer A.</firstname><lastname>Redmond</lastname><username/><email>jennifer_redmond@inc.com</email><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author><author><id>0</id><firstname/><lastname/><username/><email/><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author></byline><bodycopy style="simple"><text><![CDATA[<p>Marketing on the Web is an old game with new rules. It's a world of alliances, banner ads, e-mail marketing, and search engine techniques. If you're a savvy online marketer, you understand and incorporate these new tactics as you develop a marketing strategy to reach your target audience. Otherwise, your site will struggle in cyberspace. </p><p>With content that ranges from how-to advice to entrepreneurial case studies, this guide will help you forge alliances, implement e-mail marketing and discover traffic-building strategies that work. The end result: a stronger online marketing campaign. </p>]]></text></bodycopy><subjects/></document></content>