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Tell people why you're collecting information, what they get in return, who will have access to the information, and how people can opt out of the arrangement.  ]]></brief><keywords/><url>/search/13819.html</url><purchaseUrl/></region><region><id>4840</id><production>1</production><name>Fair Play?</name><brief><![CDATA[Creating cool features on your Web site for a young audience is hard enough. Complying with a new online privacy act may pose an even bigger challenge.  ]]></brief><keywords/><url>/search/17943.html</url><purchaseUrl/></region><region><id>4838</id><production>1</production><name>Control Your Need to Know</name><brief><![CDATA[Many businesses collect more customer data than they'll ever use. So why not cut your costs while protecting customers' privacy? Only solicit the data you need.  ]]></brief><keywords/><url>/search/10282.html</url><purchaseUrl/></region></section><section><id>444</id><name><![CDATA[Harnessing Technology]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/><region><id>4841</id><production>1</production><name>Parting a Sea of E-Mail</name><brief><![CDATA[Consider installing software that helps categorize incoming e-mail and routes it to the appropriate person -- or even answers it itself.  ]]></brief><keywords/><url>/search/4638.html</url><purchaseUrl/></region><region><id>4842</id><production>1</production><name>Build a Customer Database that Works</name><brief><![CDATA[Be clear about what you want your database to accomplish and let the design spring from that purpose.    ]]></brief><keywords/><url>/search/10229.html</url><purchaseUrl/></region><region><id>4843</id><production>1</production><name>Targeted Marketing</name><brief><![CDATA[A Midwestern clothing store used its customer data to target its direct mail marketing -- and customers responded.]]></brief><keywords/><url>/search/11112.html</url><purchaseUrl/></region><region><id>4844</id><production>1</production><name>Every Click They Make</name><brief><![CDATA[Analyze your Web log files to see how customers use your site.  Or start an online bulletin board, where customers can talk about what's on their minds.  ]]></brief><keywords/><url>/search/13550.html</url><purchaseUrl/></region><region><id>4845</id><production>1</production><name>Drowning in Customer Data </name><brief><![CDATA[Traditional retailers and online "e-tailers" are missing critical sales and profits because they cannot efficiently navigate a sea of customer information to balance their supply and demand. A look at what can be done.  ]]></brief><keywords/><url>/search/20043.html</url><purchaseUrl/></region></section><section><id>441</id><name><![CDATA[Web Resources]]></name><style>full</style><brief/><bodycolor/><headercolor/><link/></section>   <list>      <id>1762</id>      <title>Managing Customer Data 2003</title>      <style>full</style>   </list></configurator><meta><channel><name>Customer Service</name><id>15</id></channel><channel><name>E-Commerce</name><id>16</id></channel><channel><name>Marketing and Advertising</name><id>1</id>   <subchannel>   <name>Market Research and Strategy</name><id>113</id>      <microchannel>      <name>Market Research and Strategy (The Basics)</name><id>1110</id>      </microchannel>   </subchannel></channel><channel><name>Sales</name><id>4</id>   <subchannel>   <name>Customer Service</name><id>130</id>      <microchannel>      <name>Customer Data</name><id>1259</id>      </microchannel>   </subchannel></channel><keywords>customer data,privacy,customer service,sales</keywords><editor><id>635</id><firstname>Jan</firstname><lastname>Gardner</lastname><username/><email>Jan_Gardner@inc.com</email><phone/><url/><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><company><id>15</id><production>1</production><name>Inc.com</name><address/><city/><state/><country/><url>http://www.inc.com</url><ticker/><relationship><name>No Relationship Exists</name><id>1</id><bizrel/></relationship><companytype><name>Division</name><id>6</id></companytype><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><imageurl/><bodycopy><![CDATA[Inc.com is an Internet company serving the small-business market. Inc.com's mission is to select and present the best information, Web-based applications, products, and research available to the small-business market, regardless of source. Inc.com has relationships with more than 80 Solutions Providers and content providers (including <i>Inc</i> magazine).<p/>Inc.com LLC is a Delaware limited liability company, headquartered in Boston, Mass.<p/><b><font color="#993300">Inc.com: Where to start and run your business.</font></b>]]></bodycopy></company><title>Managing Producer</title></editor></meta><document><pubdate>October 23, 2000</pubdate><pubdateYMD>20001023</pubdateYMD><moddate>June 26, 2003</moddate><startdate>May 13, 2003</startdate><expiredate>January 01, 2005</expiredate><postdate>October 23, 2000</postdate><title><![CDATA[Managing Customer Data]]></title><title-nohtml><![CDATA[Managing Customer Data]]></title-nohtml><brief><![CDATA[With consumer privacy a contentious issue, it's especially important to be up front with your customers about your privacy policy and to make good use of the data they willingly provide.]]></brief><brief-nohtml><![CDATA[With consumer privacy a contentious issue, it's especially important to be up front with your customers about your privacy policy and to make good use of the data they willingly provide.]]></brief-nohtml><owner><id>15</id><production>1</production><name>Inc.com</name><address/><city/><state/><country/><url>http://www.inc.com</url><ticker/><relationship><name>No Relationship Exists</name><id>1</id><bizrel/></relationship><companytype><name>Division</name><id>6</id></companytype><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><imageurl/><bodycopy><![CDATA[Inc.com is an Internet company serving the small-business market. Inc.com's mission is to select and present the best information, Web-based applications, products, and research available to the small-business market, regardless of source. Inc.com has relationships with more than 80 Solutions Providers and content providers (including <i>Inc</i> magazine).<p/>Inc.com LLC is a Delaware limited liability company, headquartered in Boston, Mass.<p/><b><font color="#993300">Inc.com: Where to start and run your business.</font></b>]]></bodycopy></owner><pagetitle><![CDATA[Inc.com:Guide:Managing Customer Data]]></pagetitle><articletype><id>0</id><name/></articletype><pagenumber>0</pagenumber><legacyid/><byline><author><id>1207</id><firstname>Jan</firstname><lastname>Gardner</lastname><username/><email>jan_gardner@inc.com</email><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author><author><id>0</id><firstname/><lastname/><username/><email/><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author></byline><bodycopy style="simple"><text><![CDATA[With so much cynicism about the use (and misuse) of customer data these days, it's especially important for businesses to have a clearly written privacy policy -- and to live up to it.<p>Yet despite such cynicism, customers will still give you information -- if you give them the right incentive.<p>Once you have customers' data, you need to analyze it so that you can serve them better. Many companies have harnessed technology to do just that.<p>]]></text></bodycopy><subjects/></document></content>