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<content><id>24074</id><type><name><![CDATA[Guide]]></name><id>67</id></type><production>1</production><masterinstance/><instance><id>60644</id><url>http://old.inc.com/spider/24074.html</url><encodedurl>http%3A%2F%2Fold.inc.com%2Fspider%2F24074.html</encodedurl><stylesheet>/xsl/spider/details.xsl</stylesheet><tagline/><description/><weight>0</weight><contentid>24074</contentid></instance><instance><id>60645</id><url>http://old.inc.com/search/24074.html</url><encodedurl>http%3A%2F%2Fold.inc.com%2Fsearch%2F24074.html</encodedurl><stylesheet>/xsl/guides/details.xsl</stylesheet><tagline/><description/><weight>0</weight><contentid>24074</contentid></instance><instance><id>60646</id><url>http://old.inc.com/marketing_and_advertising/guides/24074.html</url><encodedurl>http%3A%2F%2Fold.inc.com%2Fmarketing_and_advertising%2Fguides%2F24074.html</encodedurl><stylesheet>/xsl/guides/details.xsl</stylesheet><tagline/><description/><weight>0</weight><contentid>24074</contentid></instance><instance><id>60647</id><url>http://old.inc.com/starting_a_business/guides/24074.html</url><encodedurl>http%3A%2F%2Fold.inc.com%2Fstarting_a_business%2Fguides%2F24074.html</encodedurl><stylesheet>/xsl/guides/details.xsl</stylesheet><tagline/><description/><weight>0</weight><contentid>24074</contentid></instance><instance><id>116140</id><url>http://www.inc.com/guides/marketing/24074.html</url><encodedurl>http%3A%2F%2Fwww.inc.com%2Fguides%2Fmarketing%2F24074.html</encodedurl><stylesheet>/xsl/guides/config.xsl</stylesheet><tagline/><description/><weight>0</weight><contentid>24074</contentid></instance><instance><id>116141</id><url>http://www.inc.com/guides/start_biz/24074.html</url><encodedurl>http%3A%2F%2Fwww.inc.com%2Fguides%2Fstart_biz%2F24074.html</encodedurl><stylesheet>/xsl/guides/config.xsl</stylesheet><tagline/><description/><weight>0</weight><contentid>24074</contentid></instance><source><company><id>15</id><production>1</production><name>Inc.com</name><address/><city/><state/><country/><url>http://www.inc.com</url><ticker/><relationship><name>No Relationship Exists</name><id>1</id><bizrel>no</bizrel></relationship><companytype><name>Division</name><id>6</id></companytype><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><imageurl/><bodycopy/></company></source><configurator><id>25074</id>   <list>      <id>27</id>      <title>Grass Roots Marketing</title>      <style>full</style>   </list></configurator><meta><channel><name>Starting a Business</name><id>12</id></channel><channel><name>Marketing and Advertising</name><id>1</id>   <subchannel>   <name>Marketing Methods</name><id>111</id>      <microchannel>      <name>Grassroots Marketing Techniques</name><id>1090</id>      </microchannel>   </subchannel></channel><keywords>marketing</keywords><editor><id>463</id><firstname>Jennifer A.</firstname><lastname>Redmond</lastname><username/><email>jennifer_redmond@inc.com</email><phone/><url/><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><company><id>15</id><production>1</production><name>Inc.com</name><address/><city/><state/><country/><url>http://www.inc.com</url><ticker/><relationship><name>No Relationship Exists</name><id>1</id><bizrel/></relationship><companytype><name>Division</name><id>6</id></companytype><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><imageurl/><bodycopy><![CDATA[Inc.com is an Internet company serving the small-business market. Inc.com's mission is to select and present the best information, Web-based applications, products, and research available to the small-business market, regardless of source. Inc.com has relationships with more than 80 Solutions Providers and content providers (including <i>Inc</i> magazine).<p/>Inc.com LLC is a Delaware limited liability company, headquartered in Boston, Mass.<p/><b><font color="#993300">Inc.com: Where to start and run your business.</font></b>]]></bodycopy></company><title>Producer</title></editor></meta><document><pubdate>April 08, 2002</pubdate><pubdateYMD>20020408</pubdateYMD><moddate>February 13, 2003</moddate><startdate>April 22, 2002</startdate><expiredate>January 01, 2005</expiredate><postdate>April 08, 2002</postdate><title><![CDATA[Grassroots Marketing]]></title><title-nohtml><![CDATA[Grassroots Marketing]]></title-nohtml><brief><![CDATA[Get inspired to fuel your company's growth with this collection of innovative marketing ploys.]]></brief><brief-nohtml><![CDATA[Get inspired to fuel your company's growth with this collection of innovative marketing ploys.]]></brief-nohtml><owner><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></owner><pagetitle><![CDATA[:Guide:Grassroots Marketing]]></pagetitle><articletype><id>0</id><name/></articletype><pagenumber>0</pagenumber><legacyid/><byline><author><id>0</id><firstname/><lastname/><username/><email/><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author><author><id>0</id><firstname/><lastname/><username/><email/><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author></byline><bodycopy style="simple"><text><![CDATA[<p>Let's face it. You're not Procter & Gamble or Volkswagen, so when it comes to marketing to your customers, you're more likely to get a little creative than to grab your checkbook and sign on with some hot New York agency. That's what these business owners have done in Inc.com's Guide to Grassroots Marketing. From counter help that sing and dance to engineers that produce comic strips, each of these businesses found effective ways to spread the word about their businesses and to retain their customers without spending a fortune.</p>]]></text></bodycopy><subjects/></document></content>