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It's easy to sell your product or service on the Web. If you believe that, then you probably also think Al Gore invented the Internet and Bill Gates is sending you a check for $5,302 because you forwarded an e-mail chain letter. The reality of the virtual world is that there are millions of e-commerce ideas that can drain entrepreneurs of time, energy, and most important, capital. To help you find the right strategies for your business, we've put together this reading list.
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