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<content><id>25352</id><type><name><![CDATA[Guide]]></name><id>67</id></type><production>1</production><masterinstance/><instance><id>118936</id><url>http://www.inc.com/guides/start_biz/25352.html</url><encodedurl>http%3A%2F%2Fwww.inc.com%2Fguides%2Fstart_biz%2F25352.html</encodedurl><stylesheet>/xsl/guides/config.xsl</stylesheet><tagline/><description/><weight>0</weight><contentid>25352</contentid></instance><instance><id>118937</id><url>http://www.inc.com/guides/sales/sell_skills/pricing/25352.html</url><encodedurl>http%3A%2F%2Fwww.inc.com%2Fguides%2Fsales%2Fsell_skills%2Fpricing%2F25352.html</encodedurl><stylesheet>/xsl/guides/config.xsl</stylesheet><tagline/><description/><weight>0</weight><contentid>25352</contentid></instance><source><company><id>15</id><production>1</production><name>Inc.com</name><address/><city/><state/><country/><url>http://www.inc.com</url><ticker/><relationship><name>No Relationship Exists</name><id>1</id><bizrel>no</bizrel></relationship><companytype><name>Division</name><id>6</id></companytype><image><name>No Image</name><id>14</id><width>1</width><height>1</height></image><imageurl/><bodycopy/></company></source><configurator><id>26352</id>   <list>      <id>1745</id>      <title>Pricing 2003</title>      <style>full</style>   </list></configurator><meta><channel><name>Starting a Business</name><id>12</id></channel><channel><name>Sales</name><id>4</id>   <subchannel>   <name>Selling Skills</name><id>128</id>      <microchannel>      <name>Pricing</name><id>1245</id>      </microchannel>   </subchannel></channel><keywords>pricing, sales</keywords><editor><id>0</id><firstname/><lastname/><username/><email/><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></editor></meta><document><pubdate>April 07, 2003</pubdate><pubdateYMD>20030407</pubdateYMD><moddate>April 17, 2003</moddate><startdate>April 07, 2003</startdate><expiredate>January 01, 2005</expiredate><postdate>April 07, 2003</postdate><title><![CDATA[Pricing]]></title><title-nohtml><![CDATA[Pricing]]></title-nohtml><brief><![CDATA[Inc.com will help you tackle the pricing issue -- we've compiled strategies, advice, and techniques that have served other entrepreneurs well.]]></brief><brief-nohtml><![CDATA[Inc.com will help you tackle the pricing issue -- we've compiled strategies, advice, and techniques that have served other entrepreneurs well.]]></brief-nohtml><owner><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></owner><pagetitle><![CDATA[:Guide:Pricing]]></pagetitle><articletype><id>0</id><name/></articletype><pagenumber>0</pagenumber><legacyid/><byline><author><id>0</id><firstname/><lastname/><username/><email/><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author><author><id>0</id><firstname/><lastname/><username/><email/><phone/><url/><image><name/><id>0</id><width>0</width><height>0</height></image><company><id>0</id><production>0</production><name/><address/><city/><state/><country/><url/><ticker/><relationship><name/><id>0</id><bizrel/></relationship><companytype><name/><id>0</id></companytype><image><name/><id>0</id><width>0</width><height>0</height></image><imageurl/><bodycopy/></company><title/></author></byline><bodycopy style="simple"><text><![CDATA[<p>Pricing can be a challenge to entrepreneurs at any stage of the business  cycle -- whether you&#146;re setting prices for the first time, raising or lowering existing prices, or determining how to react to the unsteady economic climate. Overprice, and you risk losing business to competitors.  Under price, and you may inadvertently devalue your offerings.</p><p>Inc.com will help you tackle the pricing issue -- we've compiled strategies, advice, and techniques that have served other entrepreneurs well. </p>]]></text></bodycopy><subjects/></document></content>